ST HALLETT
BRANDED TVC & DOCUMENTARY | VIDEO
When it came to this branded spot to promote St Hallett’s Blockhead Shiraz, the agency had a clear vision of what they wanted to achieve, but were unsure how to execute it technically and on budget. One of the challenges they faced was that the client had already decided upon a pre-existing end frame that was constructed from 2D elements.
How could we reconstruct photoshopped 2D elements in a 3D space? By using a combination of carefully implemented green screen, real props and VFX we were able to seamlessly incorporate this imagery into the final spot. Shot on location at St Hallett’s vineyard in South Australia’s Barossa Valley wine region.
CINEMÂCHÉ had just two hours in the middle of our brand spot shoot to produce a complimentary tasting video for St Hallett’s Blockhead Shiraz. Drawing on our extensive experience in the world of documentary, we were able to adapt to the limitations imposed on us by moving swiftly to capture all of the assets necessary to tell the Blockhead story.
The result is a mostly improvised piece full of atmosphere and classic wine imagery. Our strength has always been taking reality and stylising it. Using carefully selected lenses and plenty of slow motion allowed us to deliver a tasting video that feels cinematic on a guerrilla filmmaking budget. Shot on location at St Hallett’s vineyards in South Australia’s Barossa Valley wine region.
