CREDIT UNION SA

SHUT OUT

CINEMÂCHÉ were tapped to produce and direct the television commercial for Credit Union South Australia’s ‘Shut Out’ campaign. A blend of live-action and CGI elements, the spot had to fit into Credit Union South Australia’s origami themed branding. The main challenge faced by the team was capturing a block of show homes in such a way as to present them as completely different locations. Combining the disparate pieces into a comprehensible narrative required meticulous planning that is reflected in the final product.